Generation after generation of the Voulgaris family have worked tirelessly to design the inspiring Bvlgari brand throughout the world. This brand, rich with Greek heritage, has brought timeless jewelry and eyeglass wear that dates back to the 1880s when it all began with Sotirio Voulgaris. Brigitte Kruse & GWS Auctions, Inc is here to give a brief history into the Bvlgari brand name.
Bulgari First Store Opens in 1884
In the year of 1884, Sotirio Voulgaris opened his first store in Rome. This is the time that Voulgaris decided that he would Italianize his name to Bulgari and adopt the name for his company. This is the phonetic version of his Greek family name that he took great pride in.
Bulgari, A Family Owned Business
In 1904, Voulgaris opened his flagship store at Via Condotti 10. He took on this endeavor with his two sons, Constantino and Georgio. This business has always been family owned and ran and quickly built a reputation around their well-crafted Greek and Roman inspired jewelry. When Sotirio passed away in 1932, the company stayed in the family and the boys continued the legacy of their father. Although, the company stayed the same, the boys brought gave the entire store a facelift. They were now crafting their jewelry for a very wealthy clientele and needed the store to show it. This is when they remodeled using the pink and beige Italian marble that would later be a trademark for the company stores.
Bvlgari is Born
Not only did the two sons completely change the appearance of the store, the change to the company name would come at this time as well. They would no longer spell the company name as Bulgari, but would use the spelling Bvlgari which uses the traditional Roman alphabet. Even with the letter V replacing the U, the company is still pronounced with the U-sound (BULL-gur-ee). These changes launched the company into the world of the rich and famous.
Post War Jewelry Gain Popularity
During World War II, the company found themselves stripping their jewelry of precious stones and focusing on yellow gold while the wartime restrictions were in place. Once the war ended, they began designing platinum pieces that were covered in diamonds, rubies, emeralds and sapphires. This propelled them into the celebrity limelight and their popularity increased ten-fold.
Throughout the 1970s, Bvlgari became an international company. They opened stores in New York City, Paris and Geneva. They had a strong following in the celebrity world including names like Audrey Hepburn, Sophia Loren and Elizabeth Taylor. Bvlgari became true trendsetters rather than following other current trends; always staying true to their Greek background and designing their pieces with Roman architecture in mind.
Buying & Selling Bvlgari Jewelry & More at Auction in Beverly Hills, Agoura Hills, Palm Springs, Indio & Southern California
If you have Bvlgari pieces you are interested in selling or are searching for some of these timeless pieces of jewelry, Brigitte Kruse & GWS Auctions, Inc can help. Whether you are buying or selling, we can help you maximize your profits and find exactly what you are looking for. Call us today for more information about our upcoming auctions near you!