When Marilyn Monroe said “Diamonds are a girl’s best friend”, she could have very well referred to one of the world’s most famous names in diamonds – Graff Diamonds. Words like flawless, rarity, historic and perfection are only some of the words often used to describe Graff Diamonds. The House of Graff has been the custodian of many of the world’s most celebrated diamonds – characterized by their unique quality, their historical provenance or their epic journey from stone to polished beauty. No one understands the significance of each diamond better than Laurence Graff. The genuine beauty and clarity of a diamond isn’t found in any other gemstone. A true icon in the diamond industry, Graff has created an empire curating and discovering some of the world’s most precious stones. Brigitte Kruse & GWS Auctions, Inc is here to give a brief history of the House of Graff, founded in 1960 and dedicated to sourcing and crafting gemstones of unrivaled quality and timeless beauty.
Graff’s Fascination with Diamonds Laid the Ground Work for Greatness
At the very young age of 15, Laurence Graff was inspired by his employer who offered him encouraging words reminding him that the sky is the limit.” Although obstacles were presented to him at a young age, his ambition to succeed fueled the fire within him and gave him the drive needed to create the outstanding worldwide company we know today as The House of Graff.
Graff Diamonds Starts His Company at Age 18
It didn’t take long for Graff to see the value in running his own company. At the age of 18 he decided to start a company that repaired Victorian jewelry. He was always a smart entrepreneur and in the early years of his company remembers purchasing 33 small diamonds. Some people would have crafted 33 different rings from the diamonds, but Graff designed and created one ring with all 33 diamonds which in turn became a true statement piece. The ring was bought from a jeweler in North England and sold days later. The jeweler immediately called Graff to place an order for more. This was the beginning of Graff’s reputation for creating unique pieces that can’t be found anywhere else. It’s his company’s trademark.
Graff Diamonds is Established in 1960
Graff Diamonds was established in 1960. The first two stores were opened shortly after in 1962. He was constantly looking for ways to create jewelry that no one else had, setting him apart from other designers. Graff’s desire to lead a global company was later realized with stores opening outside the UK.
Graff Diamonds is a Family Owned Business
The Graff Diamond Company is now a family owned business with the torch being passed to the second generation. Laurence Graff considers all those that have purchased his fine jewelry part of his large family. Each piece created by Graff Diamonds holds a special place in Graff’s heart and so do the people that buy them.
Graff Luxury Timepieces Such as the Hallucination Watch
Graff Diamonds unveiled its line of luxury timepieces in 2009. Collections include Technical, Sport, Evening, Jeweled, and Bespoke. Perhaps the most intriguing is the $55 Million Hallucination Watch boasting 110 carats of extremely rare and large colored cut diamonds set into a bracelet of platinum. It is a breathtaking example of the artistry and uniqueness of a Graff piece of jewelry.
Buying & Selling Graff Diamonds at Auction in Beverly Hills, Agoura Hills, Palm Springs, Indio & Southern California
If you are looking for a place to purchase or sell Graff Diamonds, look no further. Brigitte Kruse & GWS Auctions, Inc can help you find the perfect piece as well as maximize the profits of those looking to sell. Brigitte Kruse has years of experience in appraising fine jewelry and can help you in your quest to purchase or sell. Call us today!